FARFETCH, the largest e-commerce luxury fashion marketplace were looking for a machine translation solution to improve efficiency in their localization processes. Their team translate high volumes of contents for FARFETCH's website in 16 languages, and 38 partner websites. That's why efficient translation is central in ensuring the success of FARFETCH's ecosystem.
« Our work with SYSTRAN almost evolved into a partnership, a relationship that is very important for us in terms of how we want to move forward. »
Alex Katsambas - Head of Localization Services at FARFETCH
The challenge
The Farfetch.com online marketplace is localized in 16 languages. It covers about 50 markets with localized contents such as product catalogs (3 000 products localized every day) marketing and brand content, tailored user experience and knowledge libraries for their customer service team. They also offer localization services for partners who are using their platform and need support to localize their assets. FARFETCH's teams currently localize content for 38 partner websites. With large volumes and a large localization team, efficient translation is central in ensuring the success of FARFETCH's ecosystem.
