« When we decided to enter the international market, we quickly understood that only a powerful technology translation could allow us to open these new markets »
Stéphan Szeremeta, Global Editorial Director PETIT FUTÉ
5 years ago, PETIT FUTÉ decided to offer its guide to new foreign markets.
One of the difficulties of this international strategy is the production of content, which is extremely large and dynamic: 45% of the content is renewed every year!
In order to make a viable commercial offer, it proved necessary to use technology to automatize a part of the translation process.
Productivity gains
Real time translation
Transparency
New business opportunities
Integration into company IT system
Cost reduction
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