An Opinion on Why Organizations Need Multilingual Chat For Their CRM
Yes, ANOTHER article on CSAT and Net Promoter scoring as the preeminent models for gauging customer satisfaction and loyalty. Despite the enormous body of knowledge on these topics, customer experience leaders who are in tune with their audiences must continuously ask: What might my overall customer satisfaction measurement models be missing?
We would suggest that it’s something called Customer Effort Scoring.
As part of our webinar series, one of our latest broadcast discussed and demonstrated the unique and innovative Language I/O + SYSTRAN solution, created in collaboration with our partner company Language I/O.
Hosted by J. Obakhan from SYSTRAN and Heather Shoemaker, CEO of Language I/O, the webinar discussed the power of integrating machine language translation technology into the customer care workflow.
In today’s accelerated globalization, booming e-commerce and customer service digitalization, the languages spoken by potential consumers come in hundreds. Global companies are faced with a problematic equation: while they might have centralized their customer service operations, it is still costly to recruit an agent for every language covered. It is nevertheless crucial to respond to customers in their native language quickly, efficiently and at minimal cost to achieve excellent Customer Service.
Breaking the language barrier
It’s simple: translating client emails instantly, responding to them in their language just as quickly or automatically displaying the most common answers in FAQ databases in multiple languages is a real Game Changer. For global Customer Service teams, the response time in foreign languages can be divided by 10 after Neural Machine Translation implementation! Calls are reduced with increased usage of a multilingual online knowledge base and customer satisfaction is higher than ever!
Data leakage is the biggest threat
More importantly, unsecured online translation tools, often used by customer service teams to understand customer queries in foreign languages expose companies to data leaks. The nature of interactions during customer service operations can be as critical as sharing account information, credit card numbers, passwords and so on…
To guarantee complete security of your customer data, it’s absolutely key to rely on a provider that is able to provide the translation service on-premise or accessible via a private cloud. It is also true for internal support interactions. SYSTRAN also provide translation solutions for enterprise IT departments following a trend of global support services centralization, and allow them to manage technical support requests worldwide while ensuring user data security.