eCommerce

The Internet has significantly changed the way business is conducted. Available 24/7, the Internet is truly global. It aggregates loads of information in multiple languages and is always open for business. As more sales shift from traditional stores to online shops, global businesses need to find new ways to exceed customer expectations and keep their competitive edge.

Business Objectives for eCommerce

As the Internet continues to be one of the most lucrative sales channels for many industries, businesses cannot afford to stand aside. Online shoppers are surprisingly sophisticated. They can also be demanding and impatient, with preferences that change constantly. Consequently, product and service offerings need to be flexible. Additionally, user preferences differ from region to region, as does the language used to sell and support products online. As eCommerce enjoys an ever-increasing worldwide audience, the need to reach out to consumers in their local language has never been more crucial than today.

Challenges

Despite the continued growth of the eCommerce channel, eTailers face many challenges. Online shoppers have high expectations, are impatient and fickle. And some defer to shopping online simply because they’re unable to travel to the traditional store of their choice. eTailers must be ready to respond to the demands of online shoppers in their native language and in real-time. They need to break down language barriers to acquire new customers and enhance relationships with existing customers in multiple languages. This will ultimately unleash huge new revenue streams.

The SYSTRAN Solution

SYSTRAN Enterprise Server 7 can easily integrate with any eCommerce solution. Online shoppers can translate product, customer support and transaction related information in real-time and in just one click.

The SYSTRAN solution can also be quickly customized to translate domain-specific information or business objectives, making it usable for every industry.

Integrate SYSTRAN Enterprise Server 7 with an eCommerce solution to:

• Translate eCommerce catalogs, customer support and related shopping information
• Enable users to shop in their native language
• Acquire new customers around the world
• Drive growth and increase sales in new geographic areas

Learn more about how to integrate your eCommerce solution with SYSTRAN Enterprise Server 7.